Work With Me
An overview of the kinds of problems I help founders and early-stage teams work through. This is a starting point for conversation, not a service menu.
Problems/Challenges I Can Help You Solve
Pricing Strategy & Model Design
I help businesses think clearly about how to price their products — whether that means designing a new SaaS packaging structure, evaluating pricing tiers against competitive benchmarks, or building a framework for pricing decisions as the product evolves. I focus on connecting pricing to the value customers actually receive, not just what the market will bear.
Financial & P&L Analysis
I build the models and frameworks that help leadership understand the financial implications of strategic choices. This includes scenario analysis, contribution margin work, unit economics assessments, and P&L build-outs for new initiatives. The goal is always a clear, defensible answer — not a sprawling spreadsheet.
Market Sizing & Opportunity Assessment
Before investing in a new market or product area, organizations need to understand what the opportunity actually is. I develop bottom-up and top-down market size estimates, evaluate competitive intensity, and assess addressable segments to help leadership make go/no-go and prioritization decisions with confidence.
Product & Business Strategy
Strategy work sits between the data and the decision. I help teams translate research and analysis into a coherent point of view on where to compete, how to differentiate, and what to build next. This often means bridging product, finance, and executive stakeholders around a shared framing.
Customer & Competitive Research
Good strategy depends on an honest view of the market. I design and execute research — customer interviews, win/loss analysis, and competitive mapping — that surfaces the insights leadership needs to make defensible bets, not just confirm existing assumptions.